If there’s one step in your hair routine you shouldn’t skip—it's deep conditioning. For natural and textured hair, deep conditioning is essential to keeping strands hydrated, soft, and strong. Because naturally textured hair is typically drier and more prone to breakage, regular deep conditioning helps maintain moisture balance and supports healthy growth.

Here are 3 key tips to get the most out of your deep conditioning routine:

1. Be Consistent

Deep condition during every wash day. This consistency helps prevent dryness and breakage while making detangling and styling much easier. Our Wash Day Bundle features essential products to simplify your routine including our Hydrate & Shine Sulfate-Free Shampoo, all three of our Pink Deep Conditioning Masques, our Natural Oil Blends Lush Growth Oil, and more. 

2. Use Heat for Better Penetration

Use our Pink Thermal Deep Conditioning Cap to help masques penetrate the hair shaft more effectively. Just 15–30 minutes makes a big difference.

3. Focus on Moisture + Protein

Choose our Bounce Back Deep Conditioning masque to deep condition hair after thermal straightening to provide both moisture and a bit of protein to strengthen your dehydrated hair. 

Make deep conditioning a regular act of self-care—your curls will thank you.